Mine and Alyce's deadly question

Real question - The importance of cross media convergence and synergy in production, distribution and marketing.

Translated question - The importance of different forms of media (TV and film) working together to create a piece as a whole in production, distribution and marketing.

Various forms of media often combine with other forms for it to then be displayed to the public for example, the internet can be shown through television and the internet combines with newspapers, film, video etc. Also, this means how companies and institutions come together to produce a piece to display for example the film 'Snatch' was distributed by the companies Columbia Pictures (UK) and Screen Gems (USA) showing that these two companies have collaborated as one to create something at the end.